BASF Names Aguiar Director P&SS Business Management, North America

BASF Names Aguiar Director P&SS Business Management, North America

Barbara Aguiar has been named director, Professional & Specialty Solutions (P&SS) Business Management, North America, BASF, effective Feb. 1.

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January 20, 2022

Barbara Aguiar has been named director, Professional & Specialty Solutions (P&SS) Business Management, North America, BASF, effective Feb. 1. She succeeds Stephanie Jensen who recently moved into a new role as vice president, Global Strategic Marketing Insecticides.

Aguiar is currently the director, P&SS Global Marketing and Business Development where she provided strong leadership to strategy creation, portfolio management, developing the global P&SS marketing community and driving business development projects, including 3rd party negotiations.

Born and raised in Sao Paulo, Brazil, Aguiar holds a master’s degree in international affairs from the University of Pittsburgh and a master of business administration from the University of North Carolina at Chapel Hill.

Aguiar has been with BASF for 14 years. Prior to joining the P&SS global marketing team Aguiar worked in the areas of communications, branding, industry relations and leadership engagement.

“The P&SS business unit is a unique and dynamic part of BASF Agricultural Solutions with some of the most innovative and passionate customers,” said Aguiar. “I look forward to meeting with our customers in person in the coming weeks and months.”