TRENTO, N.J. – BedBug Central announced its re-branding as TRNZ4m along with its website launch and new hire.
“Being bold and audacious at our core, we decided during one of the most challenging times in history to take the necessary steps towards our rebranding efforts,” said Robert DiJoseph, chief operations officer for TRNZ4m.
DiJoseph explained that during the 2020 COVID-19 pandemic the company started the process to rebrand into TRNZ4m, leaving BedBug Central behind. “Although BedBug Central saw tremendous success and recognition over the past decade, we started to venture into other avenues, so the name no longer reflected the company,” said DiJoseph. “Of course, it will always be the core of the company, but it wasn’t what defined us any longer.”
DiJoseph added, “We’ve taken the steps to expand beyond bed bugs into other pest products as well as educational offerings, so we wanted to create a brand the reflected everything we’ve been working towards and that is TRNZ4m.”
TRNZ4m’s family of companies include the SenSci product line and the Evolve YT Supervisor Development courses. DiJoseph explained that although the name and appearance may have changed, the values are still there. “TRNZ4m is devoted to growing businesses while transforming minds by providing effective, affordable pest control products and educational platforms,” he said. “We believe in living by our core values to deliver the greatest products we can to our clients that will in return grow their business now and into the future.”
Along with the new name and look, TRNZ4m has recently launched their completely new website as well as welcomed Allison Berg to its team. Berg, who is TRNZ4m’s new client acquisition coordinator, has over 14 years of experience in the pest control industry and looks forward to making her mark with TRNZ4m.
“I’m really excited to join the TRNZ4m team and help grow the business through new client acquisitions,” Berg said. “It’ll be a new twist to take my knowledge on selling the products from a pest management company perspective to the manufacturing side but I’m looking forward to developing many more relationships and partnerships on this journey.”
DiJoseph and his entire team are excited about the rebranding and look forward to sharing it with the industry.