Catseye says the newest version of its website is a true user-first model offering a favorable user experience and enhanced details to assist users in understanding pest and wildlife control better.
A household name in its coverage areas since its inception in 1987, Catseye has been listed on the PCT Top 100 list numerous times since its founding. To showcase the knowledge and expertise of its personnel, Catseye President Joe Dingwall sought out a website that focused on the user and maintained the brand image.
“It’s important for customers to find critical information about our services and how we can safely handle the situation at hand while staying true to the brand image,” Dingwall said. “Providing customers with pertinent information can make all the difference in their experience while working with our company.”
It has been nine years since the previous version of the website launched, a task that required the proficiency of Elevation Ten Thousand, the marketing agency responsible for the Catseye branding.
“We felt that the previous website was falling behind Catseye's brand image. The green and brown colors overpowered the website and conflicted with the brand. We shifted focus to the brand colors while pushing the fun and exciting theme that Caddie and his sidekicks bring,” said Director of Design and Development at Elevation Ten Thousand Mike Farrell. “When you see a Catseye truck on the road and then later visit the website, we want the consumer to make an immediate connection.”