(Pictured, Stan Cope presenting at this year's Purdue Pest Management Conference.)
WEST LAFAYETTE, Ind. – As one of the leading resources for moving the pest management industry, the Purdue Pest Management Conference includes cutting-edge topics, and the lead off technical sessions at this year’s event are of ever-increasing interest to pest management professionals: vector management and pollinator protection.
The vector management session was created by Rentokil’s Gene White and presented by Stan Cope of AP&G, who also is a past president of the American Mosquito Control Association.
Cope noted that vector control remains a growth sector for the pest control industry thanks, in large, to vector-borne diseases that continue to capture headlines. For example, in 2019 mosquitoes were once again in the news as a result of eastern equine encephalitis (EEE) outbreaks.
Many pest control companies are responding for this need by offering mosquito control. For example, Cope and White referenced the 2018 PCT State of the Mosquito Market, which showed that 54% of PMP companies offered mosquito control services in 2018 compared to 38% in 2014.
7. Protect people across the country at work and home from nuisance biting mosquitoes and therefore theoretically reduce disease transmission
Cope said #7 is particularly important. “The bottom line is that our job is to protect people. What people really buy from you is quality of life and peace of mind.”
Cope said barriers to enter the vector management sector are low, as traps and spray equipment are relatively inexpensive and it’s not terribly difficult to know where and how to apply spray pesticides. However, there are some landmines when it comes to offering mosquito control, Cope said, including understanding local regulations; extensive paperwork; and drift concern.
Following Cope was Leo Reed from the Office of the Indiana State Chemist. His presentation on pollinators dovetailed nicely with Cope’s because mosquito spraying is a concern when it comes to pollinator protection. For example, Reed said applicators who spray a customer’s property need to be mindful of that customer’s neighbors, who might be keeping hives (and thus have drift concerns).
In 2014, President Barack Obama announced a federal strategy to promote the health of honey bees and other pollinators. As part of his memorandum, Obama directed EPA to engage with state agencies to develop pollinator protection plans.
Indiana’s plan contains five major components, and it is similar to other states’ pollinator protection plans. The five components are:
5. Promote Best Management Practices (BMPs) for pollinator protection and health
PCT will have additional coverage of the 2020 Purdue Pest Management Conference.
• Donald Volonte, Terminix International, Wilsonville, Ore.
Editor's note: NPMA's Technology Summit, held earlier this month in Atlanta, gave PMPs insights into which technology solutions are right for their businesses. One of the presenters was Jeff King of The Pest Rangers in Hanover, Pa., who share his insights into the use of video. Check out video King and his team have created at https://thepestrangers.com/media/.
Video has rapidly become the tool of choice for marketers and it’s not limited to high profile consumer brands. It can work for pest management professionals. Just ask Jeff King of The Pest Rangers in Hanover, Pa.
“Video is storytelling and can be done in a short time period and with emotion that engages customers,” said King.
King has invested a solid portion of his marketing budget on video because it fits into consumers’ habits and allows his company to share the customer journey and make complex pest issues simple. It also is driving new revenue.
“A video on how to set a mouse trap may sound like nothing but how-to videos resonate with customers and can influence their buying decisions,” said King. “They better understand the value of our services and how we deliver them.”
King embeds the videos on his website and deploys them on Pest Rangers’ social media platforms including LinkedIn and Facebook where they can be shared virally and expand the impact. He reminded attendees to stick to three rules when creating videos:
• Make them measurable
“Using video can raise your SEO ranking and increase website traffic,” said King, who cited a Google statistic that 80 percent of website visitors will spend more dwell time if there are videos to watch. “Customers will stop to watch a video. They should be the buyer’s guide to your company.”