HOLLYWOOD – Clark Pest Control, a leading pest management company, has teamed up with award-winning television production company, Hazy Mills Productions, and media and marketing agency, Nimmea Advertising, for a new broadcast advertising campaign called “Green Pro,” featuring some very familiar faces. As the second collaboration between Clark, Nimmea and Hazy Mills, the producers behind “Grimm” (NBC), “Hollywood Game Night” (NBC), “History of Comedy” (CNN), and “Hot in Cleveland” (TV Land), the spots feature Emmy Award-winning actress and host, Jane Lynch, and “Stranger Things” and “Jurassic World” star, Matty Cardarople as “wanna-be” pest control technicians.
The campaign is set on a quiet, tree-lined street in Anywhere, USA. Thinking that they can take short cuts to become Green Pro-certified just like Clark Pest Control, Jane and Matty form their own pest company, "Hit the Rodents," and take their act on the road in order to show just how “easy” they think pest control is. Spoiler Alert: It's not that easy.
“In the new campaign, we took the concept of Do It Yourself (DIY) to a whole new level - more like ‘Do A Pest Control Company Yourself,’” said Paul Velten, managing director of Nimmea Advertising. “Jane and Matty really deliver the comedic punch behind such a crazy idea, highlighting the signature humor that Hazy Mills and Clark campaigns have become known for.”
“After the success of our first collaboration with Nimmea Advertising we were thrilled to be able to team up again to deliver another hilarious campaign for Clark,” said Todd Milliner, co-founder of Hazy Mills Productions. “Having worked with Jane extensively over the past several years, we knew she’d strike just the right note as a pest control hack who thinks she can best the leaders at their own game.”
One of Clark Pest Control's most significant value propositions is their "green" approach to pest control. Clark has achieved Green Pro-Certified status, which is a certification handed down by the National Pest Management Association (NPMA) to companies that follow principles established by environmental advocacy groups, state and federal government representatives, and education outreach experts.
“As consumer demand for environmentally-conscious pest control has risen in recent years, we felt it was the right time to highlight the company’s long-standing commitment to ‘green’ practices,” said Nicole Keefe, vice president of strategic growth for Clark Pest Control. “By collaborating with Hazy Mills and Nimmea again, we knew we’d be able to deliver another entertaining campaign that also reflects our brand values.”
Filmed on famous Colonial Street on the NBC Universal Studios lot, the :30 spots began airing on Sunday, April 14th during the final round of the 2019 Masters Tournament, with an additional :60 spot coming a few weeks after. The campaign will be supported with a highly-targeted media buy spanning cable, network television, digital, social media, and programmatic video.