ELLSWORTH, Maine — Lobster Marketing put together a report that looks at pest control search and buyer behavior during COVID-19. It also highlights four company’s website traffic metrics. The report can be downloaded for free here.
Lobster Marketing evaluated the nationwide Google Trends for total “pest control” searches during the height of the pandemic in 2020 and compared them to the same time period in 2019. They also took a look at their customers’ website traffic and buyer behavior. Here are some highlights from this report:
- Pest control search volume was down in 2020 compared to 2019 due to COVID-19, but has come back strong and higher than ever
- Lobster Marketing customers increased their website traffic despite COVID-19
- Lobster Marketing customers experienced a 60%+ increase in online buying from pre-COVID-19 to post COVID-19, and will continue to going forward
According to Lobster Marketing, these results point to the impact SEO has on pest control businesses and PMPs have a great opportunity to take advantage of the consumer shift to buying pest control online. They need to improve their digital presence and enable consumers to buy their services online, the company added.
Learn more about Lobster Marketing at www.lobstermarketing.com.
-story updated on June 8, at 9:45 a.m.
As reported by Bloomberg, Rollins is working with financial advisors but has not yet launched a formal auction and could still choose to remain independent.
Rollins rose as much as 5.3% before settling back to trade down 3% to $43.27 at 3:49 p.m. in New York on Thursday, giving the company a market value of about $14.2 billion.
PCT reached out to Rollins, whose spokesperson commented, "The Company has a policy of not commenting on market rumors one way or the other."
PCT will be providing updates on this developing story.
NEWTON, N.J. - PCO Bookkeepers launched a new service to help pest management companies prepare an accurate Paycheck Protection Program (PPP) loan application and maximize their loan forgiveness.
“The benefit to using this service is having a CPA, enrolled agent or degreed accountant with knowledge of the pest control industry plan where appropriate and prepare your application for submission to maximize the loan forgiveness amount,” says Dan Gordon, managing partner of PCO Bookkeepers. “Our support, professional knowledge, experience and judgement will take a big stressor off pest control company owners, giving them peace of mind and allowing them to focus on other critical business processes in these challenging times.”
The service features:
“Since we have been on top of this situation since the beginning and through its evolution, we are in the best position to shepherd pest control companies through the requirements in order to maximize their loan forgiveness and help prepare an accurate loan forgiveness application,” Gordon says.
Pest management professionals who are interested in this service should email PCO Bookkeepers at email@example.com with the subject line: “PPP Loan Help.” Include the date the firm received its PPP loan proceeds and the number of employees.