'Restricted Use Only' Removed From ContraPest Label

FLAGSTAFF, Ariz. - SenesTech, a developer of proprietary technologies for managing rat populations through fertility control, announced that the U.S. Environmental Protection Agency has approved the removal of "Restricted Use Only" from the label of ContraPest, a rat fertility control bait.

"Our planned market evolution of ContraPest involved the initial deployment of the product by applicators licensed for Restricted Use products. After two years of selling effort and early deployment the 'voice of our customer' became that an RUP label was cumbersome and inexplicable due to its safety profile. Approximately 30-50% of PMPs initially approached would not use Restricted Use Pesticides as a matter of policy and/or practice. We intend to improve our market potential immediately via this label improvement," said Dr. Loretta P. Mayer, SenesTech's CEO and co-founder.

A Restricted Use Pesticide (RUP), requires the need for applicator expertise to deploy and service the product. As a result, a pest management professional (PMP), in many states, must be specially licensed for Restricted Use Pesticides, and is subject to additional regulations.

The ContraPest label will now include a statement, "Intended for Professional Use Only," reflecting SenesTech's belief that ContraPest is best used as part of integrated pest management. With this EPA approval, the company now intends to seek state approvals of the new label.