MILWAUKEE — Liphatech announced Daniel De Poli as its new business manager for Latin America. In this role, De Poli is responsible for expanding the sales and marketing of Liphatech’s full line of rodenticides and bait stations throughout the Caribbean, Central America and South America.
“I look forward to strengthening and growing Liphatech’s business relationships with our distribution partners throughout my new territory,” said De Poli.
Before joining Liphatech, De Poli worked for BWI Companies Inc. where he was Business Manager for export and the state of Florida. Prior to that, he worked at Univar Solutions for four years as the Director of Latin America Export Services. He has been in the pest control industry for more than 20 years and will now work to generate awareness about Liphatech’s rodent control practices and products in this developing region.
“We’re pleased to have Daniel join the Liphatech team,” said Manny Martinez, CEO, Liphatech. “We’ve tasked Daniel with advancing our sales and marketing presence and coordinating registrations with our partners throughout this region. I’m certain they will appreciate the experience and energy he brings to this principal position.”