Getting the Outdoor Message Out

Reaching customers cost-effectively is a top priority for PMPs, especially for outdoor-only pest services. However, only 37% of survey respondents actively market these services. In the West, where warmer weather prevails, 53% promote outdoor services, but in other regions, the number drops to 35% or less.

Despite these figures, many PMPs contacted by PCT shared that they do actively promote their outdoor services.

Phoenix Pest’s Veal leverages YouTube. “I create videos, share them on social media and target neighborhood groups on platforms like Twitter and Facebook,” he said.

BHB’s Nieves takes a unique marketing approach to outdoor pest control. “We focus on driving organic traffic through Google and use an app to encourage technicians to collect five-star reviews, offering customers $10 gift cards as incentives,” Nieves said.

Gecko Pest’s Horton emphasized the value of traditional methods. “We’re active in local groups like Rotary and the chamber of commerce. Word of mouth is crucial, especially in smaller towns,” he said. “Having a savvy marketing team that understands the seasons and targets the right services...is key.”

Arthropod Inc.’s Mastrolia focuses on relationships. “We do some internet and social media marketing, but most of our business comes from word of mouth. We’re highly recommended by local real estate agents,” he said. “When customers call, they often mention a recommendation.”

Tanner Bigler, owner, SafeChem Pest, Clearfield, Utah, said residential customers are most receptive to marketing.

“Clear communication is essential. Setting the right customer expectations is critical in our industry,” he said.