IPM In A Box

A new toolbox from Zoecon Professional Products is more than a box containing tools; it’s a concept. The Bensenville, Ill.-based division of Wellmark International has introduced the IPM Toolbox, a unique creation utilizing integrated pest management techniques, innovative materials and information resources.

As the company defines it, IPM means recognizing each of the pest control tools available and then using the right tool at the right time. Understanding the need for the use of all possible tools, Zoecon developed the IPM Toolbox to assist PCOs in practicing IPM.

“We felt there needed to be a visible representation of what IPM meant in the field,” said Mark Newberg, manager of corporate communications for Zoecon.

The toolbox is designed to be carried to job sites so all the IPM tools are easily accessible.

The sturdy yellow container comes loaded with three Catalyst Insecticide Control 3.2-ounce bottles, three Gentrol IGR one-ounce bottles, six Gentrol Point Source roach control devices, a flashlight, a can of pressurized air, an all-purpose tool, a four-in-one screwdriver, two plastic specimen bottles, and an inspection mirror. Also enclosed is a 6-inch adjustable wrench, an extended-length putty knife, a carpet tack removal tool, a utility knife and a heavy-duty clipboard containing IPM literature. And there is extra room for bait guns, gel cartridges, roach stations and other IPM tools. To decide on what to put in the toolbox, Newberg said, the company queried its field sales representatives as well as a number of PCOs and industry experts.

The toolbox concept recognizes that a single method, whether it be baiting or use of a dilutable, cannot effectively eliminate a pest infestation in every situation. Instead, a combination of available methods is necessary to control pests.

Before coming up with the toolbox idea, Zoecon launched a research study to explore PCOs’ attitudes toward the use of dilutable insecticides. Research for the study began with a series of focus group discussions.

Focus groups were conducted in four cities: Miami, Houston, Los Angeles, and New York were selected because of their relatively high concentration of cockroach activity. It was also anticipated these geographically diverse markets would offer varying perspectives. Each group was made up of eight to 10 PCOs, including branch managers, technical directors and supervisors. Participants included a diverse mix of PCOs representing various size companies doing differing amounts of residential and commercial work.

The study results indicated that PCOs are using sprays less often because of legislative and environmental pressure, greater safety and liability issues, more informed customers and the popularity of improved strategies, including baits. As a result, PCOs are more likely to utilize some form of IPM. The research also indicated that PCOs perceive a “toolbox” of pest control products and strategies they have to choose from when treating an account.

To receive the IPM Toolbox from Zoecon, valued at $350, PCOs earn “IPM Points” by purchasing qualifying Zoecon products, such as varying sizes of Catalyst, Precor, Petcor, and Gentrol products. Points can be redeemed for the IPM Toolbox in two ways: PCOs can collect 2,000 points and earn a free toolbox, or collect 1,000 points and send $100 cash.

Three PCOs will each win a toolbox in a drawing to be held May 1, 1998. To enter the drawing, simply return the business reply card found in the March issues of PCT and Service Technician magazines. To receive an information packet about the IPM Points program, or if you have any questions, contact your authorized Zoecon distributor or call 800/248-7763.