MILFORD, N.H. — JP Pest Services announced the redesign of their website, jppestservices.com to kick off the new year. The redesign includes better mobile functionality, a simplified user experience and showcasing the company’s continuing brand evolvement.
A New England based company, JP Pest Services, founded in 1925, contributes their longevity and success to prioritizing service quality, but more importantly, the company’s people.
“The fun part has been showcasing our expertise in a nontraditional approach by putting more focus on our people instead of the product or service,” said Jennifer Hill, marketing manager for JP Pest Services. “Our service professionals are on the front lines, interacting with customers, going inside of their homes and businesses, which requires a certain level of trust and comfort. This is our value proposition and what consumers are buying into.”
The redesign addressed fundamental improvements adhering to best practices. “With more than 50 percent of our site traffic coming from mobile devices, the user experience on mobile needs to be the same if not better than desktop,” Said Hill. “It won’t matter how sleek and trendy the site looks, if it's not easy to use or doesn't function smoothly, then you’ve missed the mark.”
Chris Pestana, vice president, JP Pest Service, went on to say, “As a third-generation family business, we’ve always had values that put quality in the forefront of our efforts. Technology has significantly expanded opportunities to augment traditional quality service with enhanced customer experience. This includes rapid access to information and communication. No-one in today’s world wants to wait on hold to ask a billing or scheduling question that can be answered in seconds through online chat. We’ve worked hard to deliver dozens of improvements such as this with our new site.”
JP Pest Services partnered with New Hampshire based Altos Agency for the site redesign and digital strategy.