Market: A Most Unusual (and Not So Bad) Year

Sponsored Content - 2021 State of the Termite Market Report: Sponsored By BASF

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February 8, 2021

Last year this time, pest management professionals were forecasting a robust termite control season for 2020.

Despite the coronavirus pandemic, which shut down the country in late March just as the termite season was kicking off in some areas, they got it.

In fact, 56 percent of PMPs said the COVID-19 pandemic had no impact on their termite control business, according to the 2021 PCT State of the Termite Control Market survey, which was sponsored by BASF and conducted by Readex, an independent research company.

Annual revenue from termite control services averaged 25.6 percent or $337,000 and was increasingly important to companies’ fiscal health. More than half (53 percent) of PMPs said termite services increased as a percentage of overall company revenue in the past three years; 39 percent said termite control was more significant to a company’s bottom line than it was five years ago.

Three factors helped create a surprisingly good year for termite control in 2020: more time spent at home, a robust real estate market, and conducive weather conditions