New Marketing Book: Branded Not Blanded

New Marketing Book: Branded Not Blanded

Dan Antonelli, creative director and president of KickCharge Creative, shares insights designed to help small service business owners grow in his new book “Branded Not Blanded: KickCharge Your Home Service Brand.”

September 23, 2022

Dan Antonelli, creative director and president of KickCharge Creative and creator of disruptive branding for the home service industry, shares insights designed to help small service business owners grow in his new book “Branded Not Blanded: KickCharge Your Home Service Brand.”

Antonelli has created more than 2,000 brand designs in his career. “Branded Not Blanded,” available for pre-order on Amazon, leverages his experience to offer business owners a blueprint for creating a home service brand. 

“This book is the ultimate guide to creative branding that helps businesses stand out from the competition, attract the right clients and employees and win the hearts and minds of their ideal customers,” Antonelli said. “Complacency and weak branding — or ‘blanding’ — hold back so many home service companies. But recognizing weak branding is an opportunity to change the direction of your company and improve your culture. There are many weak brands in the service industry, and it’s easy to leverage that for your own success. All you have to do is build a better brand.”

The book shares case studies and success stories, as well as actionable insights for home service business owners. Antonelli guides readers through topics such as brand basics, brand disruption, branding and the home consumer, vehicle branding and launching a new brand.

“Many owners of home service businesses say they can’t afford to invest in branding, but the truth is they can’t afford not to,” Antonelli said. “Companies with effective brands spend less on marketing than complacent, bland brands. It takes less work to get people excited about a company with a compelling brand story and a strong, memorable visual brand identity. With this book, business owners can learn what branding truly is, why it matters in our industry and how they can successfully implement a dynamic brand strategy that will drive revenue, support a positive workplace culture and power growth.”