WACO, Texas – Neighborly announced the appointment of Brian Woods as its new group vice president of franchise development.
Under the direction of Neighborly Chief Development Officer Brad Stevenson, Woods oversees global franchise development efforts for Neighborly’s repair cluster of brands, which consists of Mr. Rooter Plumbing, Mr. Electric, Mr. Appliance, Aire Serv and Dryer Vent Wizard. Neighborly places its home service brands into logical clusters, under Repair, Maintain and Enhance.
“Given the significant impact franchising makes on the continued growth of Neighborly’s global portfolio, we are thrilled to welcome a skilled executive like Brian to elevate our ongoing expansion efforts,” said Stevenson. “His extensive expertise in finance and franchise development strategy complements our talented development team and will help to accelerate growth for our service brands.”
Woods began his career on Wall Street as an investment banker working in the food and agribusiness and media and telecommunications sectors before moving on to various corporate finance positions with PepsiCo and Frito Lay. He then transitioned into corporate strategy and worked for AT&T on several key strategic growth initiatives prior to his latest role with Motel 6, where he led the franchise growth strategy with a focus on critical lead generation, target growth markets and diversity franchise recruitment.
Neighborly also announced the launch of the company’s new mobile app in the US, available for both iOS and Android and designed to quickly and easily connect homeowners with top local service professionals to address their home maintenance and enhancement needs.
The Neighborly app is a homeowner’s go-to platform for connecting with local Neighborly home service franchise brands through the use of primary features including a “click to call” capability for scheduling made easy, service status update notifications, exclusive offers and promotions and expert tips to empower customers to hire with confidence thanks to Neighborly’s Done Right Promise.
“We have made significant investments in our digital platform with Neighborly.com and the Neighborly App to aid in the acquisition, retention and overall value for Neighborly customers,” said Mike Bidwell, President and CEO of Neighborly. “The launch of our app marks a pivotal moment in the pursuit of our organizational vision to Own the Home™, warranting an exciting and interactive experience for our early users. I’m excited for our customers to begin using the app and experience how we have made it easier than ever before to interact with our Neighborly brands in local communities.”