In August of 2020, Silverback Strategies surveyed 1,066 US adults who had recently purchased a home service within the most recent 12 months. Questions were focused on their most recent purchase experience — starting when they first realized they had a problem, all the way through making a purchase and leaving an online review.
One of the segments was “bug & pest control.” Here are some of the key findings about this segment.
Buyers of bug & pest control services were most likely to go online (55%) as a first step toward selecting a provider. This was especially true for buyers under the age of 55 (65%), revealing ample opportunity for service companies to capture new generations of customers and retain them for years to come.
Buyers in this group were most likely to use a search engine on their mobile device (26%) when they first realized a need for a bug and pest control service. Some buyers used other digital channels to seek out solutions, like rating and review sites (9%) or various social media platforms (19%), or they went directly to a service provider’s website (7%) — a form of brand recall
Bug & pest control service buyers only spoke to one service provider (33.9%), who they ultimately hired.
Outside of cost (63.5%), “customer ratings and reviews” (59.1%) and “examples of past performance” (32.2%) were top criteria buyers used to evaluate bug & pest control service providers.
Nearly 64% of bug and pest control buyers are active on Facebook
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PCT always enjoys enjoys seeing the great entries we receive for our annual photo contest. We recently received results from this year's contest and were happy to recognize Shane Robertson, a service professional with Brody Brothers Pest Control, Owings Mills, Md., as this year's winner with his photo of a robber fly on a blade of grass. We will soon be publishing a slideshow of the top 10 placers.
Formosan Termites Confirmed in Canyon Lake, California
Props to Jason and Lowell Boone, Better Off Dead Services (B.O.D.S.), Riverside, Calif., for recognizing that a Canyon Lake, Calif. termite infestation was not a normal subterranean infestation, but a Formosan termite infestation. UCR entomology professor Dr. Chow-Yang Lee confirmed the findings.
PCT has been following the great work being done by the Washington State Department of Agriculture (WSDA) to find and trap the Asian giant hornet. Their work is now the subject of a new documentary available to stream on Discovery+ beginning on Saturday.
Court Parker shifts gears from interviewing PMPs to manufacturer reps in his latest video that is part of Court cross-country RV tour. Parker and family stopped at the the headquarters of Control Solutions Inc. (CSI), Pasadena, Texas, and learned more about the manufacturer from Ty Ferraro, director of marketing and Marie Knox, vice president of product development.
Despite COVID-19, pest control companies still need to strategize and plan for the future, which is why it is good to see companies like Cascade Pest Control open new headquarters.
CANYON LAKE, Calif. - Jason and Lowell Boone, Better Off Dead Services (B.O.D.S.), Riverside, Calif., discovered a Formosan subterranean termite infestation in a Canyon Lake (Riverside County, Calif.) home, in June 2020.
The Boones encountered the termites in an uninhabited house (a rental property) in an upscale gated home on Canyon Lake reservoir, located in a hill area between Menifee and Lake Elsinore. The alates were swarming indoors and the infestation caused considerable damage to the exterior walls, indoor wall panels and the flooring of the second-floor bathroom.
Although Formosan termites are a localized pest, found primarily in the South, they have been found in California — including a confirmed sighting in La Mesa (San Diego County) in 1992 and again in 2018 — so pest management professionals in the Golden State are on the lookout for them.
“I noticed distinctive hair on the wings. The color of the wings and on the body were just a little bit off – and I noticed that amount of swarmers was just much greater than we normally encounter here in California,” said Jason Boone.
Boone alerted University of California-Riverside Professor of Entomology Dr. Chow-Yang Lee, who collected specimens from the infested site, and later conclusively identified them as Formosan subterranean termites (Coptotermes formosanus), using both morphological and molecular techniques.
The original treatment strategy for B.O.D.S. was a traditional full house, trench and treatment using Termidor HE, just as they would have done for subterranean termites. “Literally, while we were doing that treatment I was doing research about Formosan termites and was reading about satellite aerial colonies and how big those could be. If you are lucky to find those, you could do wall a void treatment, but these [termites] had been there for six, seven, maybe 10 years,” said Jason Boone. “At that point I decided to [via a subcontractor] do a full-house fumigation on top of that.”
Boone said the results have been excellent as they have not found any termites six months after the treatment.
UCR’s Lee said the university has done some population genetics work on the samples from Canyon Lake and La Mesa to determine if the species are related. They have sent those findings to the Journal of Economic Entomology and will be sharing the outcomes of that research at a future date.