KNOXVILLE, Tenn. – Nisus Corporation has unveiled its new brand identity, including a new logo, tagline and website. The new materials are intended to more clearly represent the company’s commitment to innovation and new product development while honoring Nisus’ 30+ years in business.
After careful analysis of the company’s former logo created in 2004, Nisus leadership determined the need to update and refresh the brand to better align with the company’s current positioning and core competencies. Additionally, the new website has been designed to offer the ultimate user-friendly experience. Its improved mobile and desktop navigation and functionality allow customers to see the full product portfolio Nisus offers along with easy access to specimen labels, SDSs, technical bulletins and other useful materials.
“In the last few years, Nisus Corporation has successfully diversified and scaled its product offerings while broadening our own global footprint,” says Jim Gorman, vice president of marketing for Nisus Corporation. “Our new brand better reflects our market-leading position, and the new website clearly demonstrates the comprehensive product portfolio we bring to our clients across the globe.”
The new brand keeps the original company name while the new design features a flowing letter N representing the funnel of growth resulting from listening to customer needs to placing ideas in R&D to the finalizing products to meet those customer needs. The ‘N’ is placed on a bold background of green that speaks to the company’s strength in sustainability and environmental awareness. The new logo will allow for more flexible use and will be readily recognizable in both print and digital media.
Nisus also added a tagline to further reinforce its messaging: “Better science for a better world” rounds out the branding to share the company’s core mission of offering highly efficacious products based on science that helps reduce environmental impact compared to competing products.
SANTA FE SPRINGS, Calif. – Target Specialty Products announced its first Business Growth Webinar Series in 2020 will be on the topic ‘Battling Insecticide Resistance’.
Nisus Corporation has sponsored this month’s free webinar, which will be presented by Dr. Jamel Sandidge, who will share his knowledge about the biology of some pests and modes of action in the insecticides used.
“We are thrilled to offer our customers another exciting webinar to educate them. ‘Battling Insecticide Resistance’ is such a hot topic and we expect a record number in attendance for this month’s webinar,” said David Helt, President at Target Specialty Products.
The webinar takes place Jan. 24, at 10:30 a.m. (PDT). PMPs can register at https://attendee.gotowebinar.com/register/8688263221257217804.
ATLANTA - Glen Ramsey, MS, BCE, was recently promoted to senior technical services manager at Rollins Inc.
Ramsey has been with Rollins since April 2017, and he started his new role on Jan. 1, 2020. In his new role, he will continue supporting the Rollins family of brands, and he will focus on national accounts, learning, equipment options and strategy.
“We are really excited to welcome the customers and 20 team members of Lewis Cobb Pest Control to our Arrow family,” said Emily Thomas Kendrick, president and chief executive officer of Arrow Exterminators. “For nearly 75 years, President Roger Lewis along with brothers Rick and Randy and their team have been serving Orange County, central Florida and the surrounding communities with uncompromised service and we are honored to continue that commitment into the future. The Lewis brothers have a long legacy of leadership in the Florida Pest Management Association and the pest control industry we are proud to have such a wonderful company serve as the base for our first Orlando office.”
Lewis said, “We are extremely happy with our selection of Arrow Exterminators as the company that will take great care of our employees and our customers and we are anxious to watch our people grow with the opportunities that Arrow brings them. I continue to be impressed with the entire Arrow team. Even though they are big, they really are a family company and their people are genuine and caring."