Industry Marketers to Present Free Webinar

ST. LOUIS and ALPHARETTA, Ga. — June Van Klaveren of Compelling Communications and Hal Coleman, president of Coleman Services, are teaming up to present a free webinar exclusively for the pest control industry titled, “How to Use Testimonials to Get More Sales and Grow Your Business.”

“Many pest control companies don’t realize the tremendous resource they have in their own customers when it comes to testimonials. In this free webinar, we’ll provide a roadmap for the process of asking for, collecting and using testimonials,” said Hal Coleman.

Participants in this webinar will learn:

• Why you should be using testimonials to grow your business

• How to get testimonials

• What makes a really great testimonial

• Where to use testimonials

• What information needs to be included in a testimonial

• Why some testimonials don’t work

• How to use testimonials to generate more referrals from your current customers

• What to say to a customer in order to get a great testimonial from them

• When is the best time to ask for a testimonial

• What issues should be addressed in a testimonial

The webinar will be held Wednesday, Feb. 20 at 1 p.m. (EST). For more information and to register online, visit www.compelcom.com.