PLAISTOW, NH. - Pest-End names Jennifer Hill as marketing director, tasking her to create and execute the company's advertising, brand and marketing strategies. Hill's arrival comes as the company seeks to modernize its brand, adapt to the ever-changing consumer landscape and deepen its market expansion.
Courtney Carace, COO of Pest-End, said she is particularly pleased with Jennifer's arrival. "As a women-owned business in a historically male-dominated field, we at Pest-End recognize the importance of promoting strong female leaders in this industry," Carace said. "It is not often that you come across a marketing person that also has experience in the pest management industry. Her accolades are impressive and demonstrate her innovation and expertise. What truly resonated was her genuineness as an individual and her passion for her work and our industry."
Hill arrives at Pest-End after leaving her role as marketing manager with JP Pest Services. She spent more than eight years with the company. During her time with JP, Hill led nationally awarded advertising campaigns, including JP's 2018 brand campaign "Our Job" and the 2019 recruitment campaign "When Can You Start."
The newly created role coincides with the family-owned business's second-generation taking ownership of the business in 2020. The company, which recently made PCT's Top 100 List for 2020, looks to execute ambitious goals during the next ten years. The company identified the need for a thought leader to help bring its brand and marketing to the next level. Pest-End endured significant planning and preparations before deciding to bring on an in-house marketing role.
Adam Carace, CEO of Pest-End began mapping out a more aggressive growth trajectory for the business in 2015.
"When I sat down with my family years ago, I recognized the need to increase service capacity and, as a result, increase our technician roster," he said. "Once that was accomplished, we began focusing on office operations. We had to ensure our infrastructure could handle the projected growth. About two years ago, I was confident with our team and abilities that I wanted to branch out into marketing and to advertise our business more aggressively."
Hill believes she is a great fit at Pest End. "There was an immediate spark, and I just knew we were speaking the same language," she said. "They are unapologetically true to themselves, which is very much how I operate on a personal and professional level. Despite how great a business looks on paper, it comes down to value, quality, and a sum of positive experiences to create notable and successful brands. The same goes for a company's internal work culture. Saying how great your culture [is] does not require much effort. But does ownership truly have a finger on the pulse and know how their employees feel leaving work each day? Do they feel valued and a contributor to the bigger picture? Adam, Courtney, and Amanda truly get both the consumer and employee sides. They have their sights set on the top, and I'm excited to be part of that journey."