PLAISTOW, N.H. — Pest-End, a New England based business, made its debut appearance on PCT’s recently released Top 100 list for 2020. Making the industry list for 2020 holds significant meaning for the not only family-owned, but also female-owned, business.
Andy and Nancy Carace, who acquired Pest-End in 1986, finalized the company’s sale to the second-generation in 2020. Daughter, Amanda Forrestall, son, Adam Carace and his wife, Courtney Carace, began taking over day-to-day operations in 2015 leading up to the official sale. Earning a spot on the Top 100 list marks the beginning of a new era for Pest-End Inc., as the family’s second generation begins to execute plans for the business's future.
Since 1977, the business has expanded to include offices in Plaistow, N.H., and Methuen, Mass. Serving both residential and commercial clients throughout New England, Amanda, Adam and Courtney continue their strategic Northeast expansion, focusing on sustainable growth, company culture, and keeping their family’s business values alive and well.
Pest-End COO Courtney Carace, ACE, an active member within the industry, has played a prominent role in promoting women in a historically male-dominated industry. Carace was recently awarded the second annual Women of Excellence Award by PWIPM of New England.
“I cannot emphasize enough that Pest-End would not be the company it is today without the strong, solid foundation established by Andy and Nancy Carace,” Courtney Carace said. "We are grateful for their guidance and support as we step into the roles of second-generation owners. We are devoted to continuing the business’s commitment to delivering exceptional experiences to our customers, and ensuring a great work culture for our team. Over the last 18 months, we’ve worked tirelessly to develop our core values. They provide the filter and framework for all that we do. By committing to these values, we’ve developed our existing team as well as recruited new talent to help propel our business to the next level.”
The family has and continues to place people over profit, both on their team and in their customer base. Adam Carace, CEO of Pest-End Inc., who, in 2015, began mapping out a more aggressive growth trajectory for the business, considers their family-owned status a valuable aid in achieving their ambitious goals.
“Our 5-10 year goal is to become New England’s largest privately owned pest management firm; keeping the family feel and traditions intact will be imperative,” said Carace. “It’s my firm belief that even significant growth can be achieved without needing to endure the downfalls of many larger national organizations. It must start at the top and work its way down. If the culture is right, customers will always feel like they are part of the Pest-End family and not just a number and the same goes for our employees.”
The new generation continues to collaborate, eager to position Pest-End to meet the ever-evolving shifts in consumer behaviors, needs, and beliefs to better drive their business. Investments in new talent acquisition and emerging industry technology are two of the more recently executed objectives of the business’s overall strategy. Amanda Forrestall, CFO of Pest-End, knows the stakes remain high for the second generation in this family-owned business.