|Jeff Van Diepen|
RENO, Nev. — In just 35 years PestMaster Services has gone from a modest, one-office pest control firm to a thriving $6-million-a-year business that has become one of the pest control industry’s true models when it comes growth through franchising.
On April 1, 1979, PestMaster Founder and Owner Jeff Van Diepen set up shop in the small town of Bishop, Calif. (population 15,000), with a different sort of business model in mind.
“We determined that we wanted upward opportunity for our employees and wanted them to have the ability to ‘grow and prosper’ in our unique service model,” he said. “Employees are encouraged to become future franchise owners, at the time they are hired, and we've structured a 50% discount for them to accomplish this and reach their goals.”
Throughout the years PestMaster Services has refined its franchise model and Van Diepen says the company differentiates itself through several unique offerings to franchisees, including:
• A full time contracts department to assist franchisees to obtain state and federal business
• Discounted insurance
• Group purchase power
• GM and Ford fleet accounts
• Ongoing training
• Protected territories
• Access to experts in the industry
Additionally, several Pestmaster franchisees serve on the company’s board of directors, providing important input and further contributing to the success of the business. These franchisees include Bart Van Diepen, Paul Alley, Wayne Holiday and JC Larson.
“They're growing the brand and have demonstrated success and commitment to our strategies for years,” said Van Diepen.
REPOSITIONING ITSELF FOR GROWTH. Pestmaster Services currently operates in California, Nevada, Arizona, Texas, Kansas, Florida, Georgia, South Carolina, Pennsylvania, New Jersey and New York. During the last two years, PestMaster Services actually sold six of its offices to Terminix in order to better focus on its franchise model. “The liquidity event is consistent with every owners dream of becoming a self-made millionaire,” Van Diepen said. “Now our goal is to have our franchisees become millionaires too.”
|Jay Rodriguez (left) and Jeff Van Diepen|
Towards that end, Van Diepen announced that PestMaster Services recently added a Miami, Fla., franchise, owned by Jay Rodriguez. “He's got a great market and we believe will be a future leader in our franchise system,” said Van Diepen, who added that PestMaster has plans to add 4 to 6 more franchise partners by year-end.
PestMaster is also strengthening its corporate staff with the addition of Mike Craven as operations manager. Craven will work out of the company’s Reno, Nev., headquarters and specialize in team-building and commercial sales.
In celebration of 35 years, PestMaster held a special dinner with several franchise partners in Jacksonville, Fla., recently, and the company is planning additional celebrations at its Reno, Nev., headquarters in the coming year.