Engagement for Mice Spikes in November, PPMA AI Report Shows

Engagement for Mice Spikes in November, PPMA AI Report Shows

The Professional Pest Management Alliance (PPMA) released its artificial intelligence (AI) research findings for November 2021, which showed a 96% uptick in engagement around the topic of mice.

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December 22, 2021

The Professional Pest Management Alliance (PPMA) released its artificial intelligence (AI) research findings for November 2021, which showed a 96% uptick in engagement around the topic of mice.

Other findings include:

 
  • Rats showed a 38% uptick in engagement, second only to mice
  • There was a stark increase in engagement on the topic of fleas in Illinois (4,170%), bees in Michigan (3,885%) and bats in Pennsylvania (1,448%) 
  • Engagement on 'rodents in the attic' increased by 3,302% from the prior month
CLICK HERE to download the entire report.