PPMA AI Report: Engagement Around Termite Topic Spikes in September

The Professional Pest Management Alliance (PPMA) released its artificial intelligence (AI) research findings for September 2021, which showed engagement around the topic of termites increased 655% from August 2021 to September 2021, representing the highest increase out of any other core pest during that time.



FAIRFAX, Va. - The Professional Pest Management Alliance (PPMA) released its artificial intelligence (AI) research findings for September 2021, which showed engagement around the topic of termites increased 655% from August 2021 to September 2021, representing the highest increase out of any other core pest during that time.
 
Other key findings include:
 
• Engagement around the topic of mice increased 22% from August  2021 to September 2021.
• North Carolina showed a significant increase in engagement for a variety of pests: spiders (8,375%), mice (7,743%), and ticks (4,281%).
• Engagement around the topic of mosquitoes had a stark increase of 13,799% in Michigan.
 
CLICK HERE to download the entire report.