FAIRFAX Va. — This June 5-11, is Bed Bug Awareness Week, an annual designation recognized by Chase’s Calendar of Events to remind consumers to remain alert for bed bugs during travel. The Professional Pest Management Alliance (PPMA), which serves as the public outreach arm of the National Pest Management Association (NPMA), is observing this week by educating the public through various media relations and social media tactics on the signs of an infestation and the importance of working with a licensed pest control professional to treat an infestation.
“Americans are eager to resume their travel plans and this summer will likely see a significant increase in comparison to the past two years. However, this opens more travelers to ever present risk of bed bug encounters,” said Cindy Mannes, executive director of PPMA. “Hotels and rental properties that may have seen fewer visitors in recent times, will see an influx of tourists, increasing their vulnerability to these blood hungry pests. Because of this, it is imperative for them to have a pest control partner on call should an issue arise.”
During this Bug Bug Awareness Week, PPMA, will devote all @PestWorld social media pages to address these persistent pests, highlighting its bed bug videos and content from PestWorld.org. PPMA is asking all pest control companies to join in this awareness initiative by focusing their social media content on bed bugs throughout the week and to use the hashtag #BBAW in all posts.
PPMA also created a Bed Bug Awareness Week toolkit which is available for download to Mainframe subscribers on PPMAMainframe.org, an exclusive digital marketing hub containing hundreds of custom, professionally designed marketing materials and assets for pest control companies to use to promote their business. The toolkit contains a customizable press release, suggested social media content, Bed Bug Awareness Week logos, high resolution photography, media training documents and video content that can be directly embedded on a company’s website.
For more information about PPMA and its marketing programs or to subscribe to Mainframe, please visit http://www.NPMApestworld.org/PPMA.