FAIRFAX, Va. — National Pest Management Month (NPMM) is an annual observance recognized by Chase’s Calendar of Events each April. The Professional Pest Management Alliance (PPMA), the consumer marketing and public outreach arm of the National Pest Management Association (NPMA), encourages the industry to get involved and celebrate.
NPMM highlights the professional pest control industry’s commitment to the protection of public health, food and property from the threats posed by pests, a role that has become even more crucial amid the global pandemic.
“This special designation has been recognized for more than 40 years, and with professional pest control deemed an essential service amid the COVID-19 pandemic by the U.S. Department of Homeland Security for its vital role as a protector of public health, there’s no better time to remind homeowners just how vital these services are,” said Cindy Mannes, PPMA executive director. “The men and women in our industry deserve to be recognized for their tireless work throughout the pandemic to ensure homes and businesses alike receive the essential services they need to remain safe from the dangers associated with an infestation.”
With necessary social distancing measures due to the COVID-19 pandemic still in effect, many are noticing pest infestations as they spend more time at home, underscoring the need for a reliable pest control partner. With a concerted media relations and social media campaign, PPMA will focus its public outreach efforts during NPMM on reinforcing the essential role of professional pest control and the value of working with a licensed pest control professional.
PPMA asks pest control companies to devote their own social media pages to NPMM in April, using the hashtag #NPMM in all posts and interactions on social properties.
Mainframe subscribers will have access to a marketing materials toolkit that can be used as a resource in publicity efforts. It is available for download on PPMAMainframe.org and contains materials such as a customizable press release, suggested social media content and social headers.
For more information about PPMA and its marketing programs, or to subscribe to Mainframe, visit NPMApestworld.org/PPMA.