Prices: Not Keeping Pace with Cost?

Most PMPs (69%) expect the price charged for termite jobs to increase significantly or somewhat in the year ahead, found the 2026 PCT State of the Termite Control Market survey.

For some, prices remain too low. In interviews, PMPs said price competition is holding prices steady or even pushing them down while the cost of providing termite services — labor and materials — goes up.

That irks Scott Ballard, Ballard Pest Management. He said 20 years ago, the price for an average termite job in his market was higher than it is today.

“My profit margin is still good. It’s still 20%, 30% for the most part, as long as we get done in the time that we allow it to get done and we don’t run into a big issue, but it’s just funny to me. You would think it goes up because prices and cost of living” have increased, he said.

Even so, Ballard will help customers afford termite treatment. “I can give it away. And sometimes I do. A lot of it depends on the circumstance,” he said.

Competition is fierce in the Florida panhandle. Door-to-door companies are actively selling termite service and some newly acquired companies are lowering termite prices to grab market share.

Through it all, Brock Lawn & Pest Control has found ways to improve. “We don’t bend to pricing pressures from other companies being acquired,” said Derek Pumphrey.

In 2025, the average price of a typical residential post-construction termite treatment was $1,100. Eighteen years ago, $934 was charged on average for a residential termite treatment, according to a 2008 PCT survey. That’s a mere $166 difference.

The average price charged for a pre-construction termite treatment in 2025 was $816. Price comparisons to 2008 were not available.