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HOLMDEL, N.J. — WorkWave, a provider of cloud-based software solutions, showcased several new WorkWave PestPac solutions, features and partnerships at last week’s PestWorld, in San Diego. WorkWave also debuted a new small business-focused version of its PestPac software, PestPac Select.
PestPac Select is a new version of the PestPac solution specifically designed for small, residential pest control businesses. PestPac Select delivers the power and capabilities of PestPac via a simplified, easy-to-use interface focused on helping residential pest control businesses save time and money, and enabling them to reach their full business potential. Equipped with insightful and intelligent dashboards, PestPac Select provides insight into business performance so that owners can focus on critical decisions, improve the order-to-cash cycle, reduce manual tasks, and free up more time to service customers. It includes the complete service management functionality required to run their business – from generating sales to delivering an exceptional customer experience, the software provider reports.
WorkWave is also now partnered with A&K Software’s TermiteKiosk to enable PestPac and PestPac Select customers to easily create customized California WDO/termite reports that comply with all State regulations. WorkWave says this exclusive partnership provides a unique advantage to PestPac users because it alleviates the unyielding process of keeping up with, filling out and presenting California’s complex termite reports. Customers will be able to manage their service orders and activities within PestPac and PestPac Select, pre-filling custom reports to make their completion easier, and retaining these reports within the WorkWave applications so that a clear history is available.
At PestWorld, WorkWave also showcased:
Mobile Sketch and Treatment Areas – Mobile Sketch allows technicians to create a digital map of a customer’s property, complete with key features, treatment areas, devices or notes, overtop of advanced grid and satellite images. Technicians can also add a combination of preset icons, and shading for specific material treatments, to give complete insight into all aspects of a property, improving knowledge handoff from one technician to another, increasing safety, and upselling future treatments.
RouteOp Enhancements – RouteOp utilizes a proprietary algorithm to help its users plan the most efficient routes – helping save time, money, and fuel by reducing drive time for technicians. It enables businesses to make smarter, more cost-effective choices with the enhanced ability to compare “stats” to manual changes made to routes, the company says. Users can instantly schedule or reschedule individual appointments, all while honoring customer requests and constraints.
WorkWave Payments - WorkWave recently launched WorkWave Payments, a streamlined, PCI Level 1 certified payment solution seamlessly integrated into WorkWave PestPac and PestPac Select. With WorkWave Payments, pest control companies have one point of contact, one rate for all payment transactions, and one payout for each business day.
WorkWave Agency Bundles – The Business Accelerator program is a new digital marketing and lead generation package from WorkWave Agency. This offering helps customers generate more leads and opportunities from online resources, by improving their website, digital ads, Google ranking via Search Engine Optimization and AdWords campaigns – all focused on helping companies increase their growth in 2020.
Also at PestWorld, WorkWave previewed and solicited user feedback on the following new offerings:
Online Reviews – The preview of the expanded Online Reviews marketing solution (previously Business Reviews) will enable businesses to easily monitor and maintain a genuine presence on online review sites such as Google and Facebook, engage with end-customers, and win new business. A new user interface and consolidated dashboard automatically indicate which reviews should be addressed, which team members are engaging with customers who leave reviews, and provides the ability to measure and drill-down into overall satisfaction rating, and more. Online Reviews also aids in improving a company’s Google search ranking and thereby increases inbound opportunities.
Remote Assistance – The Remote Assistance tool uses merged reality to blend two real-time video streams into an interactive environment. Launched via a simple Mobile App button, this allows technicians in the field to get real-time assistance from remote experts or more senior technicians, who can provide “hands on” assistance.
Business Intelligence Dashboards – An entirely new set of next-generation dashboards that will provide near real-time insight into critical business operations and long-term performance. These visual metrics, dashboards, benchmarks and recommendations will aid in improving daily decision-making, helping management improve overall operations, proactively correct performance issues, and seize opportunities before they pass.
WorkWave has also recently partnered with Azuga to become a value-added reseller of their telematics solution. Azuga, a leading global connected vehicle platform for commercial fleets and insurance, provides reliable end-to-end GPS fleet tracking solutions through leading hardware technology, integrated coaching and driver rewards programs, vehicle diagnostics, scheduled maintenance and fuel card management. Azuga also offers Azuga SafetyCam, an integrated dashcam as an added option for full visibility into driver behavior to further reduce accident frequency and severity. Together Azuga and WorkWave’s solutions provide end-to-end fleet management that empowers service-oriented companies to realize ROI through improved safety and reduced operational costs, WorkWave says.
Learn more about WorkWave at https://www.workwave.com.
ELLSWORTH, Maine — Lobster Marketing Group, an Ellsworth, Maine-based marketing agency focused exclusively on providing marketing services to pest control companies, announced the launch of their Lobster Compass marketing portal —integrated exclusively with PestRoutes software; a leading provider of software for pest control companies.
“Marketing key performance indicators (KPIs) should be the foundation for strategy decision making,” said Ross Mawhinney, chief executive officer of Lobster Marketing Group. “Measuring key metrics can help a business optimize their efforts and spend, which is why we’ve developed the Lobster Compass marketing portal. It brings a comprehensive view into marketing performance and ROI.”
The Lobster Compass marketing portal provides pest control owners real-time visibility into critical marketing and business growth metrics. It eliminates the time-consuming tasks of sifting through reports from various programs and services, which can also lead to inaccurate data that is used to make important decisions about future marketing strategy and spend. The Lobster Compass marketing portal is integrated with PestRoutes software — a leading provider of software for pest control companies—Google Search Console, Google Analytics, Google Ads, Google My Business and Call Tracking Metrics.
The Lobster Compass marketing portal also provides access to recommendations from Lobster Marketing Group experts and educational tools. Pest control owners can begin each day confidently with the right data needed to guide marketing and business decisions as new trends arise. In addition to consolidating traditional marketing metrics, the Lobster Compass marketing portal will display:
• Brand value
• Performance by marketing channel
• Number of leads by source
• Lead close rates
• New recurring and one-time sales tied to marketing initiatives
• True return on marketing spend
• Insights on where to invest for further growth
“Providing key data from PestRoutes helps the Lobster Marketing Group present stronger recommendations to our mutual customers,” said Patrick McKittrick, chief executive officer of PestRoutes. “We’re excited to integrate our software into the Lobster Compass marketing portal and anticipate pest control owners relying on its dashboard as part of their daily routine to drive effective marketing decisions that help grow their business.”
Learn more about the Lobster Compass marketing portal by visiting lobstermarketing.com.
MCKINNEY, Texas — PestRoutes announced that its modern, mobile technology solution will support Wood-destroying Pests and Organisms (WDO) Inspection Reporting for California Branch 3 Structural Pest Control.
“The inclusion of WDO reporting for California Branch 3 Structural Pest Control into PestRoutes software further solidifies our solution as the hub for managing all aspects of a successful pest control business,” said Patrick McKittrick, chief executive officer of PestRoutes. “Competitive solutions available in the marketplace either fall short of meeting all needs and requirements for WDO in California or require businesses to maintain multiple software solutions. With PestRoutes software it’s all available on one platform.”
Pest control businesses operating in California must comply with strict regulations for wood-destroying organisms inspections and reporting. PestRoutes software has simplified the process for pest control operators by integrating a workflow specifically designed for California Branch 3 Structural Pest Control – the practice relating to the control of wood-destroying pests or organisms by the use of insecticides or structural repairs and corrections, excluding fumigation.
While PestRoutes is initially focusing on California termite inspection providers, the investment made in advancing the software has also paved the way for additional enhancements. Those include termite warranty and renewals, scanning and diagrams, as well as support for pest control companies operating in Arizona and other states where wood-destroying organisms and insect inspections are uniquely regulated.
If your business operates in California, and you’re interested in learning more about the PestRoutes solution for California Branch 3 Structural Pest Control, call 404/800-7378.
FAIRFAX, Va — The National Pest Management Association (NPMA) announced the unanimous approval by its board of directors of a comprehensive Workforce Development Initiative to help ensure the future growth of the pest control industry. Through this initiative, the NPMA board of directors, comprised of representatives from various pest management companies, is poised to meet the increasing challenge of attracting and retaining qualified talent to the industry.
“The timing is right for our organization to address the long-standing need for skilled workers in professional pest control,” said NPMA CEO Dominique Stumpf. “Our members have shared that the number one thing standing between their business and continued growth is a lack of workers – and when individual companies are unable to grow, the industry is unable to grow. The National Pest Management Association is taking action now to fuel and drive greater awareness around the many job opportunities, career growth possibilities and earning potential that exists in the industry today.”
According to the United States Department of Labor’s Bureau of Labor Statistics, employment of pest control workers is projected to grow 7 percent from 2018 to 2028, faster than the average for all occupations, which is 5 percent.
“We have been listening closely to the needs of our members, and are so pleased to bring this comprehensive initiative to the industry,” said Chris Gorecki, NPMA President and Vice President of Operational Support at Rollins. “We will position NPMA as an advocate for prospective and current employees with a top priority on attracting field technicians and other roles to our great industry, effectively building a pipeline of qualified candidates to help all NPMA members meet business demand.”
The group will develop a new external website dedicated to promoting careers in professional pest control, along with corresponding social media properties for Facebook and LinkedIn to help drive awareness of professional pest control as a desirable career path. NPMA will work closely with its members and committees to increase overall pride and professionalism in the industry and showcase the value of what pest management professionals do to protect people, food and property from the threats associated with pests, improving overall quality of life for all.
To learn more about the initiative, visit npmapestworld.org/workforceplan.