Sentricon® and Partnership Support

The partnership between the Sentricon® system and Certified Sentricon Specialists® (CSSs) has been the foundation of our shared success. Everything from the creation of the first in-ground baiting system to the fine-tuning of our revolutionary active ingredient has been achieved through the power of our combined dedication to protecting our communities. That’s why our most valued partnership has always been with our CSSs.

PARTNERS FROM THE START. When we launched the Sentricon® system in 1995, we introduced the pest industry to a radically different method for treating termites, one that allowed us to totally eliminate a termite colony, without the trenching, drilling and other complications of liquid treatments.

But this innovative approach meant there was a learning curve for Authorized Operators, as our CSSs were originally known. In those early days, field sales and technical experts for Sentricon would work one-on-one to provide technical and sales training. The training covered topics such as how to sell the product, how to install and service the stations, and how to keep electronic records; for some early CSSs, this was an introduction to computer-based record-keeping.

As the business grew, the need to streamline Authorized Operator training quickly became clear. So to help gather all our training materials into one place, we created a 3-inch thick binder packed full of educational information and authorization training.

Then, in 1997, we introduced “The Book,” which gave Authorized Operators information on how to market their businesses, their brands and their services to homeowners and commercial property owners alike. It also included marketing and promotional materials like consumer pull-throughs and door hangers — items now considered relics from the past, but that were revolutionary at the time.

And while The Book is no longer in use, it helped shape and evolve the tools and resources available today. We continue to invest in our industry partnership through:

From the introduction of The Book to our current web-based marketing and technical resources, our priority has always been to ensure the success of our Certified Sentricon Specialists and to help grow the business of termite control. Now, after 30 years, our commitment is stronger than ever. The partnership that began the moment the first in-ground bait station was installed is as strong today as it was 30 years ago, and continues to generate critical insights, drive product improvements and maintain the leadership position of Sentricon in termite control.