Termites, Front and Center

It was a good year to be a termite professional in 2025.

Besides providing a critical service to help home and business owners protect one of their biggest investments, termite activity kept many in the industry very busy last year.

Revenue soared. Pest management professionals (PMPs) interviewed for the PCT State of the Termite Control Market report, proudly sponsored by BASF, used words like “stupendous” and “record year” to describe termite revenue.

Doug Foster, owner of Burt’s Termite and Pest Control, Columbus, Ind., said termite work was “one of our most profitable offerings.” On top of that, about half of his termite customers add on recurring general pest control service, extending the revenue potential and relationship with his company. He wasn’t the only PMP to make this point.

In fact, 52% of PMPs report termite control work is growing, with revenue somewhat or significantly rising over the past three years.

Swarms showed up. Even termite swarms cooperated in some markets last year, with 62% of PMPs citing average and above average swarming activity. PMPs told us they don’t count on termite swarms to grow their business, but swarms certainly prompt customers to seek out termite solutions.

Research to model your business after. We hope you find these and other insights from the PCT survey useful as you plan for termite season in 2026. In the following pages, you’ll learn how peers run their termite operations, where they see growth opportunities and how they’re overcoming challenges.

Seasoned termite pros will pick up useful tips in this report. If you’re new to termite control, you’ll find respected market data to guide you on everything from pricing to treatment methods. Learn how to leverage termite work to grow other service lines and navigate a bumpy housing market.

With 62% of PMPs expecting termite revenue to increase this year, this report contains valuable intel you can put work.

Innovating to help you succeed. Many PMPs say they’re excited about the innovations coming to termite services.

We’re working hard for you on this front. BASF has been a leader in termite innovation for decades, from game-changing Termidor® termiticide/insecticide to the baiting system that’s yours to manage on your own, Trelona ATBS annual bait stations, you can trust our products and the team that stands behind them.

As a member of the BASF family, you get tremendous technical support and training from our team of professionals. Plus, resources to help educate your customers about termites. Listening to you and understanding your needs are key to BASF advancing termite management and support systems in the years ahead.

Thank you to everyone who took the time to complete the PCT State of the Termite Control Market survey. Your insights are invaluable and help the industry thrive.

Barbara Aguiar

Director

BASF Professional & Specialty Solutions North America

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