The Face of Business Software

Rubens Basso


A passion for pest control and helping businesses succeed is what drove Rubens Basso, chief technology officer (CTO) and co-founder, to spend most of his waking hours seven years ago to help launch FieldRoutes. Today, with Basso’s leadership and vision, FieldRoutes has grown exponentially from just a handful of employees to more than 230. As CTO, Basso has a customer-focused mindset. You will see him at PestWorld every year, talking to customers and staying on top of new trends in pest control technology. His expertise and hands-on approach have helped propel many FieldRoutes customers into the PCT Top 100. Basso has ensured that FieldRoutes is as customer-obsessed as he is. The FieldRoutes operations and marketing suites provide an end-to-end solution to help pest control businesses of all sizes simplify, scale and grow. “From home to office, pest control affects all aspects of your life. Helping our customers succeed is extremely rewarding for me.”

Company: FieldRoutes

Company Bio: FieldRoutes is a cloud-based and mobile SaaS provider for field service businesses. The platform automates all aspects of field service operations, including office management, advanced route optimization, payment processing and more.

Years in Business: 10

Location: 4500 Eldorado Parkway, Suite 3200, McKinney, Texas, 75070

More Info: FieldRoutes.com, 888-997-5546

February 2022
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