Top 10 Things to Know About Marketing Your Pest Control Business

1. DIY Isn’t Going Away — Yet

Fifty-four percent of homeowners still try to handle pest problems themselves. It’s a missed opportunity, and a chance to educate them on why professional, preventative treatment works better, lasts longer and saves money in the long run.

2. Your Website Is Your Digital Front Door

Whether someone found you on Google or by knocking on their door, they’re checking your website. Make sure it’s fast, mobile-friendly and built to convert visitors into customers.

3. Recurring Services = Recurring Revenue

Only 10% to 14% of homeowners use recurring pest control services — a massive market gap. Scorpion helps PCOs promote maintenance plans that build monthly stability and long-term customer relationships.

4. Most Consumers Want More Than Just Pest Control

Nearly 40% of homeowners want bundled services — like mosquito control, termite prevention or lawn care. Position your business as a total home solution, not just a one-time fix.

5. Reviews Make or Break Trust

consider a provider with less than a four star rating. With Scorpion, you can request, manage and promote reviews that reinforce your expertise and service quality.

6. Gen Z & Millennials Switch Fast

Younger homeowners are open to hiring professionals — but they’re also more likely to switch providers. Make it easy to communicate via text, chat or app, and stay top of mind year-round.

7. Speed Still Wins

When 54% of consumers choose a provider in under four hours, your ability to respond quickly, even after hours, could be the difference between a booking and missed opportunity.

8. Every Ad Should Lead to ROI

Marketing isn’t about traffic — it’s about revenue. With tools like Scorpion’s RevenueMAX, pest companies can track every lead, from Google search to scheduled service, and know what’s actually working.

9. Local Visibility Matters

Whether you’re knocking on doors or building routes, social retargeting and LSAs help you dominate the zip codes that matter most — without wasting money on low-value areas.

10. Your Marketing Should Work as Hard as You Do

From professional websites and SEO to AI chat and lead tracking, Scorpion delivers marketing that’s as effective, efficient and trusted as the services you provide.

Visit Scorpion.co/PCT-Success to learn more.