Video: Valentine’s Day Gift Roach

NEW YORK — Was your Valentine’s Day gift this year memorable? It probably was for those who received the gift of a cockroach. The Wildlife Conservation Society’s Bronx Zoo offered a light-hearted way to “make sure your loved one knows your feelings are forever” – a cockroach in their name and a 100 percent solid dark chocolate COCOA-ROACH.

This was the second year in which the WCS’s Bronx Zoo offered “hopeless romantics from around the world” the opportunity to name (for the price of $10) real live Madagascar hissing cockroaches after their favorite loved one, “ex” or mother-in-law. Each gift came with a colorful certificate e-mailed to the purchaser’s loved one announcing that a cockroach was named in his or her honor.

To make the offer even sweeter, this year the WCS’s Bronx Zoo was selling a COCOA-ROACH for that special someone – a genuine artisanal 100 percent solid dark chocolate likeness of a Madagascar hissing cockroach – the world’s largest member of the roach family. COCOA-ROACHES were created with precision and artistry by chocolatier Sabrina Berkowitz of The Chocolate Box NYC. COCOA-ROACHES were an additional $15 for one or $25 for a COCOA-ROACH couple. All proceeds went to help the Wildlife Conservation Society save wildlife and wild places around the world.

Visit www.bronxzoo.com/roach to see a video about this promotion.