February PCT included an executive forum interview with Zack Zaki, business director, FMC Global Specialty Solutions. PCT’s online coverage of this interview includes additional articles and information about FMC.
Editor’s note: February PCT included an executive forum interview with Zack Zaki, business director, FMC Global Specialty Solutions. PCT’s online coverage of this interview includes additional articles and information about FMC.
PPMA Announces Termite Awareness Week is March 8-14
The Professional Pest Management Alliance calls on industry to further consumer education regarding termite threats and prevention.
FAIRFAX, Va. – Spring is waiting in the wings and talk is turning back to termites. Although more and more consumers are beginning to understand the threats these voracious pests pose, the Professional Pest Management Alliance (PPMA), which serves as the public outreach arm of the National Pest Management Association (NPMA), knows the importance of keeping consumers engaged in this important dialogue. During Termite Awareness Week, March 8-14, 2020, PPMA is encouraging the industry to take part in the annual observance and use PPMA’s marketing materials to teach consumers about the importance of protecting against termites.
Consumers are increasingly turning to dynamic online resources for information, as My SMN, a digital marketing service, found 20 percent of people will read text on a page, but 80 percent of people will watch a video. In order to reach today’s consumers where they are online, PPMA has prioritized digital content to maximize engagement and awareness. On average, online conversations and engagement around the topic of termites have increased by over 130 percent each spring since 2017*.
“As an industry, we’ve made great strides in improving homeowner awareness regarding termite threats and prevention, but we’re always working to do more,” said PPMA Executive Director Cindy Mannes. “In order to best engage with today’s time-pressed and digital savvy audiences, we’ve utilized social media campaigns and produced original, eye-catching projects that showcase termite dangers like never before. These assets are part of the comprehensive collection of professional marketing materials available to PPMA investors, helping companies effectively communicate with their customers during Termite Awareness Week and beyond.”
Building on the success of PPMA’s Tiny Termite House consumer campaign, which simulated the real-life property damage termites can cause, the alliance recently produced a new video series titled “Will They Eat It?” Over the course of six game show-like episodes, common household items such as shoes, towels and even a hamburger were introduced to individual tanks holding 100,000 hungry termites to show consumers just how devastating these silent-destroyers can be.
Both projects captured consumer interest and delivered unique, high-quality educational tools. PPMA has curated the content and investor companies can utilize the materials for their own marketing efforts, helping emphasize the industry’s unified message about the importance of professional termite control. Digital content, especially video, has become an essential piece of any effective marketing strategy. According to Forbes, 64 percent of users are more likely to make an online purchase after watching a video.
Through comprehensive marketing and communications initiatives, PPMA works to grow, promote, protect and defend the professional pest management industry, and is funded solely through voluntary investments from pest control companies, suppliers and other industry leaders. In return, the organization provides PPMA Guardians and Contributors with exclusive access to professional marketing materials on PPMAMainframe.org.
PPMA is asking all pest control companies to join them during Termite Awareness Week and to use the hashtag #TermiteAwarenessWeek in all social media posts sharing termite content. It’s also encouraging its investors to use the 2020 Termite Awareness Week toolkit, which offers press materials, suggested social media posts and photography that can be shared as their own content with local media and customers, as well as published on their websites and social media pages.
Grace Medical Facility offers high quality and continuous healthcare to the underserved in the Orlando area. The Facility takes a holistic approach to their services by providing primary care, dental services, nutrition and more.
The donation will help support the facility’s operations. Additionally, through the partnership, Grace Medical has named their new teaching kitchen the “Harvey and Carol Massey Foundation Teaching Kitchen.” The kitchen will allow the community to attend seminars and learn from nutritionists first-hand.
Grace Medical Home’s mission is to be a medical facility that reflects the heart of Christ by offering the highest level of health care to those in our community that need it most.
“The foundation heavily supports organizations that focus on arts, health and education in our community, so we believe this partnership with Grace Medical is the perfect fit,” said Harvey L. Massey, founder of the Harvey and Carol Massey Foundation. “Our family and the foundation have seen the positive impact this organization has made and we are proud to support them in their mission.”
North Carolina State University Student Awarded Scholarship from Triangle Pest Control
Triangle Pest Control has selected Yanghua Ou as the winner of its 2019 academic scholarship.
RALEIGH, N.C. - Triangle Pest Control has selected Yanghua Ou as the winner of its 2019 academic scholarship. This merit-based scholarship is awarded to one student who is pursuing a degree in business administration, marketing, or other business-related fields.
Donnie Shelton, local businessman and Triangle Pest Control owner, is proud to support the next generation of entrepreneurs and small business owners by awarding this annual scholarship to one local student.
Ou is a freshman at North Carolina State University where she is currently pursuing a business management degree with a concentration in human resources management.
At age 10, Ou began golfing at the country club her father worked at, a hobby she continued after high school. Ou and her family always found a way to pay for lessons, despite their expensive cost, an experience that helped form her business idea.
After graduation, Ou plans to establish a nonprofit that supports talented junior golfers from low-income families by providing affordable lessons, making the sport more accessible and inclusive.
McCall Service to Relocate Tallahassee Location
After 46 years McCall Service’s Tallahassee branch office located at 410 E Paul Russel Road will be moving to a brand-new location.
TALLAHASSEE, Fla – After 46 years McCall Service’s Tallahassee branch office located at 410 E Paul Russel Road will be moving to a brand-new location. Construction started on the new office mid-2019 and will be located at 5147 Woodland Circle. This build is the first of many remodels planned for McCall Service’s numerous branch offices located throughout Florida and Georgia.
Jennings Cooksey, General Counsel & Director of Business Development at McCall Service says, “McCall’s leadership knew that the offices would need to updated and our branding uniform throughout all locations after determining that we wanted McCall to: (x) double in growth every 5-years, (y) be a destination employer, and (z) provide our customers with a superior customer experience. Tallahassee as the oldest branch location (est. 1974) and the buildings condition made it an obvious first choice. We explored staying at the current location but determined the best option was to relocate to an area with room for growth and where we could build a building to best serve our needs and vision. We are very excited to open this new location and look forward to the superior experience it will provide our awesome Tallahassee operations team. Don’t worry, there are more branch buildings in the works as we take bold steps in pursuit of becoming the company we want to be!”
The new Tallahassee McCall Service branch is scheduled for completion on Feb. 10.