PCT Editor Brad Harbison interviews Jim Fredericks, executive director of the Professional Pest Management Alliance, about 2026 priorities, shifting consumer expectations, economic uncertainty and how Alliance initiatives will help pest management professionals prepare ahead.
Look for Smart Marketing (formerly PPMA Pulse), the quarterly PCT column from the Alliance in which Fredericks shares market insights, research and resources PCOs can use for marketing and public relations.
Latest from Pest Control Technology
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- Miami Holds No. 1 Spot on Orkin's 2026 Top 50 Termite Cities List
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