Influencer Marketing: Increasing Brand Exposure to Attract New Customers

Polite Pest Co., Mesa, Ariz., gained 1,400 new customers with 800 from influencer marketing. The company has been in business for three years and relies solely on influencer marketing for customer growth.

Travis Bottoms and Erick Estrada, owners of the company, scouted more than 100 hyperlocal social media influencers that matched their service demographic to promote their pest control services on Instagram and Facebook to attract a new customer base. 

After three years in business, Polite Pest serves well over 2,500 customers and is a million dollar company.

PCT Digital Editor Amanda Donchatz interviewed Bottoms on three influencer marketing strategies that led the company to success: Finding your service area market and demographic, building influencer relationships and the importance of maintaining a company social media account.