In the following Q&A interview with Jim Fredericks, executive director of the Professional Pest Management Alliance, he shared more about the Alliance's rebranding, the culmination of months of strategic planning sessions, board collaboration and extensive member feedback.
The Alliance, which drives demand for professional services through innovative marketing programs, announced the launch of its new brand identity and debuted the new look at PestWorld 2025 in Orlando, Fla.
The new brand preserves the integrity of the organization’s original mark while introducing a contemporary look, color palette and voice, said the Alliance.
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