Rayner Shared How to Have a Compassionate, Empathetic Approach in Pest Control

Suzy Rayner, owner of Valkyrie Pest Solutions, Manitoba, Canada, shared how her homelessness experience has shaped her into the pest control owner and operator she is today, using a trauma-informed approach when working with customers in low-income housing.

Suzy Rayner, owner of Valkyrie Pest Solutions, Manitoba, Canada, was one of three female business owners who spoke at NPMA ‘s Women’s Forum on challenges and triumphs faced as female owners in pest control. 

In the following video interview, Rayner shared how she scaled her business threefold by creating a trauma-informed approach when working with customers in low-income housing. She said she chose to center her business model this way from her past experiences facing homelessness. 

Rayner is also passionate about increasing the gender diversity gap in the pest control industry. She said she's committed to only hiring women and members of the LGBTQIA+ community as full-time field technicians as way of creating a more inclusive and diverse company culture.