Selling Pest Control in the 21st Century

The pest control industry is evolving, and so are the ways we connect with customers and close sales.

In the following webinar, sponsored by Applause, attendees heard from Patrick Quigley, founder, Sales Training by Design, who explored how to combine time-tested sales fundamentals with today’s cutting-edge tools, including artificial intelligence and digital automation.

Andy Williamson, director of sales at Applause, presented about service-led growth (SLG) and how it can help pest control companies transform their business strategy. Applause aims to help companies improve technician performance and customer experience by connecting technician metrics, customer feedback and instant rewards.