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ORLANDO — The Professional Pest Management Alliance (PPMA) celebrated its 10th anniversary during a special reception at NPMA PestWorld 2007 in Orlando. PPMA board members commemorated this milestone with a ceremonial cake-cutting.
Established in 1997, PPMA’s mission is to serve as the collective voice of pest management professionals in the media and the marketplace. PPMA works to raise awareness nationwide of the importance of pest control by targeting major print, radio, television and Internet media outlets to gain coverage that highlights the health and property threats that pests pose while providing valuable advice to homeowners. These efforts have and continue to build good will for the pest management industry and drive customers to pick up the phone and call a pest management professional.
Under the direction of Executive Director Cindy Mannes, PPMA has been influential in growing the number of U.S. households that use professional pest management services. Pest control industry market research indicates growth from 18 percent to 24 percent over three years (2003-2006) of 5 million new homeowners using professional pest management services.
Recent PPMA accomplishments include:
- 2006 — PPMA generates $6.6 million in pure public relations advertising value and 301,465,240 impressions
- March 2007 — PPMA launches www.WhatisIPM.org, defining IPM as part of the professional pest management industry
- April 2007 — PPMA launches PPMATools.org, a hub with downloadable, customizable materials for use in their own companies.
For more information about PPMA contact Mannes at cmannes@pestworld.org.