|
|
ATLANTA - On Monday, Orkin launched a new consumer consumer advertising campaign designed by The Richards Group, Orkin’s advertising agency of record since September2007. The quirky television ads feature giant insects that try to trick their way into unsuspecting consumers’ homes – before they are thwarted by The Orkin Man. The ads end with the tagline, “Keeping Pests In Their Place.”
The campaign’s two television ads – one featuring a cockroach and one featuring a termite – position The Orkin Man as a hero, protecting homes from 7-foot-tall talking bugs. Both ads illustrate that pests look for all possible entry points into the home, and that it is The Orkin Man’s job, as the expert, to help homeowners prevent pest entry and reduce pest activity around the home.
CLICK HERE to view the termite ad.
CLICK HERE to view the cockroach ad.