Apex Pest Control has worked with homebuilders and commercial property developers in southwest and northeast Florida markets throughout the past few years to provide pre-construction termite treatment services. However, it wasn’t until recently that the company decided to open offices in these areas to offer its services to homeowners.
“Given the strong relationship we’ve established with homebuilders throughout southwest and northeast Florida, it seemed only natural to expand our consumer services to those areas as well,” said Marlene Belcher, Vice President, Apex Pest Control. “Our initial rollout has been received quite well and we look forward to continued growth.”
To help raise awareness of their new service offerings, Apex launched a consumer advertising campaign in the Fort Myers and Jacksonville areas. The campaign is targeted to homeowners and utilizes television and print advertising to encourage consumers to “seek professional help” when dealing with Florida pests. The ads feature ink blot tests being administered to a frustrated homeowner who visualizes the negative effects of not utilizing Apex services.
Apex was recently named one of “The Top 100” pest control companies in the United States by Pest Control Technology Magazine. For more information, visit www.apexpest.com.