BASF Continues Sports Sponsorship Program

RESEARCH TRIANGLE PARK, N.C. — With the start of the new hockey and college basketball seasons, BASF announced its continued commitment to increasing consumer awareness and demand for Termidor® through its sports marketing strategy.

"Our sports marketing program is a great way to increase brand exposure with new and core audiences,” says Karl J. Kisner, senior marketing manager for BASF. Kisner added that the excitement generated during the 2006 run for the Stanley Cup impacted people across the country. This culminated in a recent visit by the 2006 Stanley Cup to the BASF Agricultural Division headquarters outside Raleigh in celebration of the Carolina Hurricane’s victory. "When a team we are sponsoring, like the Carolina Hurricanes, makes it through to the finals, the value of Termidor branding through logo placements and association with a winning team is greatly increased for building consumer awareness.”

In addition to the Carolina Hurricanes, the BASF Professional Pest Control Group is also a sponsor of several major league teams including the Arizona Diamondbacks, Atlanta Braves, Tampa Bay Devil Rays, Texas Rangers, and Florida Panthers. On the college basketball level, BASF supports North Carolina State University, the University of North Carolina-Chapel Hill, the University of Florida, the University of Alabama, the University of Kentucky, the University of Tennessee and the University of South Carolina. Termidor also sponsors Andrew Rogers of Andrew Rogers Racing, a 20-year-old USAR Hooters Pro Cup stock car driver.

During the recent hockey season, the Termidor Termite Defense logo was the backdrop to the Carolina Hurricanes' bench at their home arena, the RBC Center in Raleigh, N.C. After winning the Stanley Cup on June 19, 2006, beating Edmonton 3-1, the Hurricanes became the latest in a long list of sports teams that won national championships with support from Termidor, including the 2006 University of Florida Gators men's basketball team, the Ohio State University and Louisiana State University football teams, the Durham Bulls international minor league baseball team, and the Stanley Cup winning Tampa Bay Lightning.