BASF Helps Consumers Learn How to “Save a Stud” from Termite Damage

RESEARCH TRIANGLE PARK, N.C. — As pest management professionals know, termites are America’s hidden home-wreckers, destroying more than $5 billion in property every year. But the reality is that consumers can avoid being eaten out of house and home — if they understand how to “Save a Stud.”

Save A Stud is a new public awareness campaign from BASF that’s aimed at educating homeowners about the devastating effects of these hungry insect invaders. The campaign also focuses on how consumers can protect their property, using pest management professionals and the most powerful weapon on the market — Termidor termiticide/insecticide.

“Every year on average termites cause more property damage in this country than hurricanes, tornadoes and hail storms combined,” explained Dr. Bob Davis, a leading entomologist and scientist at BASF, which is sponsoring the Save A Stud campaign. “But termites do their destruction almost invisibly.”

The Save A Stud campaign shines the public spotlight on the magnitude of this pest problem though a series of educational and entertaining events around the country, as well as through a new interactive Web site, saveastud.com. Consumers also may compete in a national Save A Stud contest to identify infested homes most in need of protection against termites. Go to saveastud.com for a listing of events happening throughout the year.
 
“We are reaching out directly to consumers because the more they understand about these pests, the better they will be able to battle them,” Davis said. “Pest management professionals have successfully protected more than 3.5 million homes in the United States with Termidor since it was introduced in 2000. This proven record of effectiveness is the reason Termidor has become America’s No.1 defense against termites.”

The unique chemistry in Termidor also makes it effective in controlling nuisance ants, along with a broad range of other general pests, like spiders, cockroaches, paper wasps, earwigs and millipedes, BASF reported.

“Termidor provides termites ample time to spread the treatment throughout their population,” Davis explained. “Termidor can provide 100 percent control in three months or less.”

“Since 1995, the active ingredient in Termidor has been used around the world for flea and tick control on household pets and to protect agricultural crops,” Davis said. “And Termidor has virtually no odor, which means homeowners will find it virtually unnoticeable.”

For more information about Termidor and the Save A Stud campaign, visit saveastud.com.