BASF Unveils New Prevention-Themed Consumer Marketing Support

RESEARCH TRIANGLE PARK, N.C. – BASF announces the introduction of a comprehensive line of prevention-themed consumer marketing materials and support for pest management professionals (PMPs). The new campaign seeks to help Termidor® termiticide/insecticide partners extend their termite-selling season beyond the traditional swarm season by positioning “prevention” as a year round sales proposition for homeowners.

“Following the notion that swarm seasons should not dictate business strategy, BASF recognized an opportunity to provide Partners with a program to keep business flourishing in the slower months,” said Bill Baxter, Business Manager for BASF. “Honing in on the theme ’Off Seasons are Preventable,’ our new line of marketing materials will provide PMPs with the tools to sell termite prevention to customers and transform company staff and technicians into prevention ambassadors.”

Partners can visit the new Termidor Prevention Center on PestControlFacts.com/prevention to view and learn about the new prevention materials available from BASF. With the objective to provide PMPs with a full line of materials to help them sell more termite treatments year-round, the prevention center will host homeowner materials such as a new tri-fold brochure, homeowner DVD, doorhangers, local sales ads and a prevention one-sheet. Partners will also be able to order and customize prevention-focused TV spots for use in their market with either a five or 15-second tag.

BASF is showcasing a dedicated prevention section at booth 1015 during this year’s PestWorld Convention and Exposition in Orlando, Fla. Members of the BASF are available to step Partners through the new consumer marketing materials via a new brochure, “Profiting from Prevention with Termidor,” and sales and technical representatives will offer customized solutions on how the new prevention campaign can best complement and add value to Partners’ current business models.

Concluded Baxter, “The ultimate goal of the BASF prevention program is to extend the termite-selling season to a year-round opportunity for our partners, and to provide them with the best tools and most flexible application methods to execute an intelligent business strategy.”