BASF Unveils New Termidor Homeowner DVD

RESEARCH TRIANGLE PARK, N.C. — BASF recently released an updated version of its popular Termidor termiticide-insecticide homeowner DVD, designed for pest management professionals to use in their sales efforts with customers. The new DVD features product information to help prospective customers understand why Termidor is the best choice to protect a home against termite damage, BASF reports.

“The 2007 Termidor homeowner video underscores BASF’s continued commitment to providing PMPs with valuable tools needed to maintain current accounts and attract new customers,” said Karl J. Kisner, senior marketing manager for BASF. “When it comes to termite treatment options, we realize that there is a great deal of competing information for homeowners to consider, and the updated video puts all the facts in one place in a friendly, conversational manner, thus allowing the customer to make an informed decision about protecting their home from termites.”

BASF is also enhancing its consumer Web site by posting the new video online at www.termidorhome.com. “We hope that by allowing consumers to view the DVD on their own, they will become more familiar with the product and be moved to utilize the ZIP code locator more often to find a Termidor-certified professional in their area,” said Kisner.

The 12-minute DVD walks viewers through the steps involved in obtaining a professional termite inspection, details why an inspection is important, and offers insight into what homeowners can do if termites are found. A major portion of the video addresses the benefits of a preventive Termidor treatment, and the peace of mind it provides homeowners, the manufacturer reports.

The new Termidor homeowner DVD is available for purchase using BASF Bucks at www.pestcontrolfacts.com, or by contacting your local BASF sales specialist.