Bayer Environmental Science Announces Total Lasting Control Summer Promotion

Bayer is offering discounts on Suspend SC and Maxforce FC Select Roach Killer Bait Gel.

Montvale, N.J.—Bayer Environmental Science has announced its Total Lasting Controlä summer promotion. PMPs save $25 on every gallon of Suspendâ SC and $17 on every case of Maxforceâ FC Select Roach Killer Bait Gel when they purchase either product from an authorized Bayer distributor. Discounts are given at the point of purchase so there’s no paperwork and no waiting for a rebate. This special pricing is available from June 15 through July 29, 2005.

“It’s summer time and Suspend SC’s extensive label is excellent for perimeter applications as well as common public health pests like mosquitoes and bed bugs. In fact, Suspend is labeled for use directly on a bed bug infested mattress,” said Gordon Morrison, Maxforce Business Manager for Bayer Environmental Science. “Additonally, Maxforce FC Select Roach Gel is the same price as regular Maxforce Gel during this promotion, so there is no need to guess which accounts contain finicky, aberrant feeding roaches. You can use the best roach gel formulation available for all your accounts.”

Maxforce FC Select Roach Killer Bait Gel’s formulation attracts and kills finicky, aberrant feeding cockroaches, as well as normal, non-bait-averse strains. With the active ingredient fipronil, Maxforce FC Select Roach Killer Bait Gel kills cockroaches by ingestion, contact, and the Domino Effect™, an ongoing killing action that enables one contaminated roach to kill many others where they live and breed.

Suspend SC Insecticide with DeltaGard offers the benefits of deltamethrin in a concentrated suspension of pure micro-crystals. Deltamethrin, one of the world’s most active pyrethroids, makes it one of the world’s lowest-dose insecticides on the market. The micro-crystals give Suspend SC a long residual, and instead of being absorbed into porous materials, they remain on the surface and provide great residual control of a wide variety of different pests.

Bayer ES’ TLC initiative emphasizes the value the Company brings to PMPs in six areas: seasonal promotions on a broad range of products; new product development; customized sales aids to help PMPs sell their services; access to technical support from Bayer’s industry experts; a comprehensive training library including videos and DVDs, online training programs and in-person training sessions; and 100% guaranteed satisfaction.

For complete details about the TLC summer promotion, contact your authorized Bayer distributor, your local Bayer sales representative, call 1-800-331-2867, or visit www.bayerprocentral.com.

Bayer Environmental Science is a division of Bayer CropScience LP, a member of the worldwide Bayer Group, a $27 billion international health care and chemicals group based in Leverkusen, Germany.  The Bayer Group stock is a component of the DAX and is listed on the New York Stock Exchange (ticker symbol: BAY) For more information on Bayer Environmental Science, call 201-307-9700 or visit us online at www. bayerprocentral.com. Bayer Environmental Science, 95 Chestnut Ridge Road, Montvale, NJ 07645.

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