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As a marketing specialist, Specht will support all marketing functions including product management, sales promotion, market analysis, and communications, including the coordination of Bayer’s presence at trade shows and various other industry-related events.
“Heidi is a tremendous addition to the Bayer team,” says Peter Farno, director of marketing, PPM. “Her enthusiasm and professionalism will bring great value to our customers and industry partners, which is part of the Backed by Bayer promise.”
Specht joins Bayer after earning her bachelor’s degree at Rockhurst University in Kansas City, Mo.