Bayer Offers Customizable Residential Sales Aid

The Residential Sales Aid includes illustrations to help homeowners understand all the work that’s necessary to control pests and the conditions conducive to pest infestations, including illustrations of inside pest infestation sources.

RESEARCH TRIANGLE PARK, N.C. – Bayer Environmental Science now offers a customizable “Residential Sales Aid” designed to help pest management professionals close more residential sales and build important customer relationships.

The Residential Sales Aid contains all the information a PMP needs to walk the homeowner through the inspection, pest identification and treatment process.

“The initial sales call is a critical time to demonstrate the professionalism of your company and service,” says Gordon Morrison, Maxforce® insecticides market manager. “Our goal in producing this Residential Sales Aid is to help PMPs communicate more effectively with potential customers and thereby grow their business. It’s what being ‘Backed by Bayer’ is all about.”

The Residential Sales Aid is flexible enough to include whatever services a pest management company provides. With easy-to-understand language and attractive high-gloss illustrations, the Residential Sales Aid will help both new and experienced employees present the features and benefits of a professional service without missing a step. Features include: Illustrations to help homeowners understand all the work that’s necessary to control pests and the conditions conducive to pest infestations; A series of “Your Yard” pieces that discusses the importance of outdoor tick, mosquito and fire ant control; and Pesticide facts that address customer concerns and safety issues if necessary.

The Residential Sales Aid also comes with a companion CD, which contains customizable sales aid covers, questionnaires, and door hangers that enable PMPs to insert an appropriate savings amount for current and prospective clients.

A companion CD offers a customizable questionnaire, and prospect and referral door hangers to extend the sale to neighboring homes. There’s also a space on the inside of the binder to place your business card, and your company logo can be inserted onto the cover.

Morrison also suggests including customer testimonials, industry awards and affiliations, community support and sponsorships, local press coverage, advertisements, and team, fleet or office photos to further customize the binder.

Contact your local Bayer representative or call 800/331-2867 for a free residential sales aid and CD.