RESEARCH TRIANGLE PARK, N.C. — Bayer Environmental Science announces the availability of new TopChoice Tool Kits designed to help pest management professionals educate homeowners about the dangers of fire ants and sell more TopChoice treatments. In addition, PCOs can encourage homeowners to request a TopChoice treatment by providing them with a money-saving coupon, included in the kit.
“Each year homeowners and business owners spend more than $2 billion on fire ant treatments. These tool kits are a way for Bayer to help PMPs get a bigger slice of the pie,” said Gordon Morrison, Maxforce Insecticides manager for Bayer Environmental Science.
PCOs can use the promotional materials, including door hangers, brochures and coupons, to increase business with existing customers, produce additional income through referrals, contact homes surrounding TopChoice-treated properties and boost business with new prospects.
The kits also include a $15 rebate from Bayer.
TopChoice is a low dose granular insecticide that both kills and prevents fire ants for up to one year through a single application. Within the first four to six weeks of a TopChoice application, ants unknowingly come in contact with the active ingredient and bring it back to contaminate and eliminate the rest of the mound through the Domino Effect, the company said. TopChoice then remains in the soil to prevent new colonies from forming.
To order a free copy of the TopChoice Tool Kit call 800/577-5163 and select option 3. To learn more about TopChoice visit www.BackedByBayer.com.