FAIRFAX, Va. — A pair of stories about bed bugs is appearing on CNN and the television program “Inside Edition.” The Professional Pest Management Alliance was involved in the production of these pieces.
In the "Inside Edition" segment, which aired yesterday and in some markets today, the call to action was to “call a professional” and visit PPMA’s web site, www.npmapestworld.org/PPMA/.
PPMA developed a story about bed bugs and other pests for CNN Headline News. PPMA worked with the producer to craft the story which ran three times during the day – nationally. Again, the call to action is to “call a professional.”
The CNN Headline News piece highlights, bats, termites and mice. PPMA worked closely with the research and production staff to ensure that the messages tied back to “protectors of public health and property.”
Click here to view the transcript.
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