Brownyard Group Honored for Pest Control Ads

BAY SHORE, N.Y. —The Brownyard Group, a program administrator providing specialized insurance coverage for select industry groups, announced today that it has won two Best In Show awards and an Award of Excellence honor at the Insurance Marketing & Communications Association (IMCA) 2009 Annual Meeting.

Vertibrands, a full-service insurance marketing communications agency, designed the Brownyard Group’s winning advertisements.

“ We are extremely proud to be recognized by the IMCA and the industry for our advertising campaign,” said Tory Brownyard, president of Brownyard Group. “Our goal was to communicate our 50 year heritage versus our relatively young competitors while communicating a clear and effective message to our business partners. Vertibrands helped us deliver a campaign that used compelling graphics to cut through the communications clutter.”

Both of Brownyard Group’s Best In Show-winning ads were part of its Experience Matters campaign and were in “Print Product Advertising,” categories.

Brownyard won an Award of Excellence in the “Total Marketing Communications Campaign to Producers or Consumers,” category. The campaign was another part of Brownyard’s “Experience Matters” campaign, which included print ads, email blasts and online ad banners.